11.11 Singles Day

Singles' Day or Bachelors' Day, which originated from Nanjing University in 1993, was initially celebrated at various universities in Nanjing during the 1990's. It got the name "Singles' Day" because the date consists of four "one"s. Upon graduating, these college students carried the university tradition into society. Singles' Day has been largely popularized in the internet era and is now observed by youth in several regions outside China as well.